The Empathy Lie communication covid covid vaccine empathy vaccine Oct 12, 2021

It only works if you’re not selective about when you’re empathy. 

Here’s an honest question. 

What was your first reaction when you heard about someone who wasn’t all that interested in a COVID-19 vaccine?  

Were you angry? Were you confused? Did you...

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Can we start having some better conversations? audience blog chat conversations keynotes media pandemic questions social media speakup get results spouses stories story storytelling Sep 28, 2021

This is either going to be one of those posts that makes a difference to the world, or it’s going to tick you off entirely. 

I’ve been watching the conversations we’ve been having unfold over the past couple of years – media panels, keynotes, social media...

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More piñatas please. Aug 16, 2021

“Scenarios” can give you a better understanding of the way someone thinks.

When is a question not a question?

Good question.

And it’s one with a simple answer. A question is not a question…when it’s a scenario.

We spend a lot of time asking questions as a way to...

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Question everything. Aug 09, 2021

How to build a brilliant career by asking three types of questions.

Want to instantly build a career that sets you apart from the crowd?

Be the person who asks the best questions.

One of the biggest challenges we have when it comes to communications is the fact that we tend to go on autopilot. If...

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Write visually. Jul 12, 2021

Before you read, you scan – and knowing that can revolutionize the way you create any kind of content.

 

Article at a glance.

  • Audiences don’t read, they scan
  • Build a UI for your content
  • Use visual writing tools like gist summaries and white space

 

This isn’t...

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A case of Mistaken Identity. Jul 04, 2021

Why your storytelling might not actually be storytelling.

It happens almost every time I coach someone.

We’re chatting through ways to make their presentation more engaging, and storytelling invariably comes up.

“Oh – I have a great story I can use here.” To which I respond,...

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The one word shift. Jun 28, 2021

When you start your presentation, change one key word in the first thing you generally think about presentations.

“Here’s what I want to say.”

Most times that I meet with an outstanding leader such as yourself to discuss the next presentation/pitch/panel they’re going to...

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The fastest path to an epic presentation Jun 21, 2021

Want to fix your talk in fewer than 30 minutes? Do just these five things.

You present far more often than you think.

Every time you pitch an idea on where to go for dinner, you’re making a presentation.

Every time you hold a quick huddle with your boss to share numbers/analytics/research,...

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There is one question you’re not asking enough when it comes to your communications Jun 14, 2021

And it’s not “what is your objective.”

Journalism schools like to give first-year students an intriguing piece of advice.

“If you have 30 minutes to write an article, you’re going to spend 25 minutes coming up with your lede.”

Your lede — often misspelled as...

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Jigsaw Massive Graph – Ways to make your presentation scannable Jun 10, 2021

Readers engage more when they know what to expect – these are the tools that create those expectations. 


People don’t “read.” They scan.

Make their lives easier and they’ll engage with you and your proposal. That means finding ways to visually introduce and...

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Why your “About Us” page says everything that’s wrong with your communications. Jun 08, 2021

Here’s the #1 reason your presentation, pitch or blog isn’t getting through to your audience.

I really am great.

I’m fascinating. And smart. And creative. Oh…and energetic.

I’m also lucky if you’ve read this far…because I’ve just made the cardinal...

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The one thing that’s destroying your presentations, pitches, blog posts, social media… Jun 01, 2021

Let’s put an end to the communications Autopilot apocalypse.

Here’s a mind-warping little game.

Imagine that your boss just walked into your office and told you that you were presenting at your company’s National Meeting. What’s the first thing you do?

f you’re like...

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