Write visually. Jul 12, 2021

Before you read, you scan – and knowing that can revolutionize the way you create any kind of content.

 

Article at a glance.

  • Audiences don’t read, they scan
  • Build a UI for your content
  • Use visual writing tools like gist summaries and white space

 

This isn’t...

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A case of Mistaken Identity. Jul 04, 2021

Why your storytelling might not actually be storytelling.

It happens almost every time I coach someone.

We’re chatting through ways to make their presentation more engaging, and storytelling invariably comes up.

“Oh – I have a great story I can use here.” To which I respond,...

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The one word shift. Jun 28, 2021

When you start your presentation, change one key word in the first thing you generally think about presentations.

“Here’s what I want to say.”

Most times that I meet with an outstanding leader such as yourself to discuss the next presentation/pitch/panel they’re going to...

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The fastest path to an epic presentation Jun 21, 2021

Want to fix your talk in fewer than 30 minutes? Do just these five things.

You present far more often than you think.

Every time you pitch an idea on where to go for dinner, you’re making a presentation.

Every time you hold a quick huddle with your boss to share numbers/analytics/research,...

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There is one question you’re not asking enough when it comes to your communications Jun 14, 2021

And it’s not “what is your objective.”

Journalism schools like to give first-year students an intriguing piece of advice.

“If you have 30 minutes to write an article, you’re going to spend 25 minutes coming up with your lede.”

Your lede — often misspelled as...

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Jigsaw Massive Graph – Ways to make your presentation scannable Jun 10, 2021

Readers engage more when they know what to expect – these are the tools that create those expectations. 


People don’t “read.” They scan.

Make their lives easier and they’ll engage with you and your proposal. That means finding ways to visually introduce and...

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Why your “About Us” page says everything that’s wrong with your communications. Jun 08, 2021

Here’s the #1 reason your presentation, pitch or blog isn’t getting through to your audience.

I really am great.

I’m fascinating. And smart. And creative. Oh…and energetic.

I’m also lucky if you’ve read this far…because I’ve just made the cardinal...

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The one thing that’s destroying your presentations, pitches, blog posts, social media… Jun 01, 2021

Let’s put an end to the communications Autopilot apocalypse.

Here’s a mind-warping little game.

Imagine that your boss just walked into your office and told you that you were presenting at your company’s National Meeting. What’s the first thing you do?

f you’re like...

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What’s wrong with your proposal? May 31, 2021

If you’re copying and pasting words from your last proposal into your next proposal - you may not be doing what it takes to win. Think about these issues the next time you try to sell an idea.

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Why I’m not listening to you. May 25, 2021

The case for triggering, navigation and visual language in everything from websites and blogs to presentations and Podcasts.

You’re on word four of this post and you’re already so bored that you’ve tuned out entirely.

I’m not surprised, and you shouldn’t be either.

...

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Say this, not this May 18, 2021

Instead of using these well-worn corporate terms, try these less common, more interesting terms.

Do words actually matter? You bet your sweet bippy they do!

Word choice can jostle, nudge, action-ize an audience. Here’s a handy dandy infographic to get past overly common words.

#marketing ...

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Be a content speed demon. Stop writing. Start blueprinting. May 17, 2021

Sometime this week you’re going to stare at a screen and wonder what you should write next, and it’s going to drive you bonkers.

I hear some version of this story every day. “I have to create a proposal/blog post/presentation/story/web page” and I don’t know what to...

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4 Steps to creating a legendary story May 10, 2021

Storytelling is a vital and vibrant marketing communications tool you can use to connect with your audience, engage on a higher level and generate action.

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How to write a headline May 03, 2021

Headlines are your presentation’s most valuable real estate. They keep the audience focused and help them navigate.

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