Sometime this week you’re going to stare at a screen and wonder what you should write next, and it’s going to drive you bonkers.
I hear some version of this story every day. “I have to create a proposal/blog post/presentation/story/web page” and I don’t know what to...
Storytelling is a vital and vibrant marketing communications tool you can use to connect with your audience, engage on a higher level and generate action.
Headlines are your presentation’s most valuable real estate. They keep the audience focused and help them navigate.
How are you going to tell your story in a way that is arrests, engages and drives action? Here are a few options worth considering - examples in parenthesis.
Putting together a presentation? Here’s a whole lotta inspiration for content approaches that arrest, engage and drive action.
Your challenge - transform your idea so that your audience owns it. You'll need great persuasion skills. Here's my personal toolbox.
I’ve been coaching a load of tenured speakers of late. Many of them have the basics down – start with the audience, have a Point, sharpen with engagement...
This is your toolbox of ways to engage, re-engage and activate.
You’re a great storyteller. Your Chapters begin with wonderful, easy-to-remember headlines. You make everything easy to scan and remember.
And that’s just for starters.
When it comes to the specific content of your...
Don’t look like a ZOOM rookie. Avoid this stuff to create credibility and better engage people during your virtual meeting.
This actually happened to me last week.
I was on a Microsoft Teams video call conducting an interview. Early in the process, my colleague across the ocean paused and...
Do this stuff BEFORE you start your presentation – or you’re going to be left scrambling when your microphone cuts out for no reason.
Take a minute or three to read this infographic — it could make your next presentation amazing.
Get your audience focused, paying attention and contributing - become the most interesting person they've met today.
People are going to tune out of your presentation. Here’s 4 things you can do to get them listening and engaged.
Consider these...let’s call them “workarounds”... the next time you want to find a way to stand out from the crowd.
“Well, they’ve been pretty specific about what they want in the RFP…”
So
Just because you have to follow the rules doesn’t you...
Clients judge you on how good your proposals looks. Hire a designer and make it easy understand the sale, not just the content.
Most proposals I see are awful to look at. Bad design. Zero navigation. A focus on “tell” instead of “sell.”
Stand out by not just creating...
“What” is about telling. “Why” is about selling. Look for these differences when it comes to creating context in your proposal.
“About us.” “The strategy.” “The idea.”
Shuffle through the pages of any proposal and you’ll see...
How do you convince an audience that doesn’t know you or your idea to spend money on you and your idea?
One of the things I’m always baffled by is how people confuse the “sale” with the “product.” Too often, we go into pitches and presentations touting the...
