Jigsaw Sample Graphic – Why your proposal is ugly Mar 25, 2021

Clients judge you on how good your proposals looks. Hire a designer and make it easy understand the sale, not just the content. 


Most proposals I see are awful to look at. Bad design. Zero navigation. A focus on “tell” instead of “sell.”


Stand out by not just creating...

Continue Reading...
Jigsaw Comparison – The value of "why" in your proposals Mar 25, 2021

“What” is about telling. “Why” is about selling. Look for these differences when it comes to creating context in your proposal. 


“About us.” “The strategy.” “The idea.”

Shuffle through the pages of any proposal and you’ll see...

Continue Reading...
Jigsaw Overview Graphic – How to sell an idea Mar 25, 2021

How do you convince an audience that doesn’t know you or your idea to spend money on you and your idea? 


One of the things I’m always baffled by is how people confuse the “sale” with the “product.” Too often, we go into pitches and presentations touting the...

Continue Reading...
Jigsaw Checklist – Hot to make your proposal arresting and valuable Mar 25, 2021

Readers engage when they know what to expect – these are the tools to create those expectations.


Are you making the best use of your client’s time?

Your proposal (probably) isn’t. It’s (probably) jammed full of specs and stats. Be better than that. Give your audience...

Continue Reading...
1 2 3