Jigsaw Overview Graphic – How to sell an idea

Mar 25, 2021

How do you convince an audience that doesn’t know you or your idea to spend money on you and your idea? 


One of the things I’m always baffled by is how people confuse the “sale” with the “product.” Too often, we go into pitches and presentations touting the greatness of our product, etc./blah/etc.

That’s not how people buy.

In a B2B scenario, people buy from people. The fact your product or service is great is a given. What they want to know is how you’ll nourish them, how you’ll add to the connection and the experience, and how you’ll make them better beyond that service.

There are three direct, powerful ways you can do that…