Elevating four types of content in the frozen, frozen north.
KEYNOTES, TRAINING, INTERVIEWS, PANEL
- 5 presentations, interviews, panels and workshops – in three days
- Original, arresting, activating content
- Some of the best attended programs at the conference
THE CHALLENGE
Be helpful in five-ish unique situations.
“FIVE times???” Jason is on the phone with one of the founders of GO WEST, and he’s got one thing on his mind – how to be memorable, interesting, relevant and valuable (MIRV) for five different programs at the impending event…
THE APPROACH
Start and end with MIRV.
“MIRV” is the central component of content that SpeakUp Get Results generates for audiences. It’s an approach that begins and ends with the audience by focusing on one key thought:
And then you build content that answers that question.
Then you ask it again.
THE RESULTS
Loads of curiosity, questions and engagement.
Dozens of attendees seek Jason out during the program to ask follow up questions about individual topics. There’s a growing appreciation for quality content at events – and GO WEST serves as an opportunity to showcase just what engaged audiences want to hear.
